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Redemption
Game Strategies
Playmeter Articles by Steve McCaul
Money
Making Strategies proven to Increase Revenue
Many variables influence redemption
game revenue potential. The following are a few points to pay attention to:
BONUS TICKETS
Giving bonus tokens when a customer spends $20 in the bill
changer is an excellent incentive. With the influx of fast-coin games, this $5
to $7 bonus is a tremendous perceived value to the customer. The benefit to you
is that you will see an increase of $20 bills in your changer.
GREATER
TICKET AWARDS
Be creative and generous with ticket awards. Doubling
ticket payout has a tremendous perceived value to the customer.
Remember, when you increase ticket awards, in order to keep the same profit
margins, you must increase your ticket value on each item. Don't get greedy if
you increase the ticket value too high, you will lose customers. This won't
happen immediately, but it will affect you over time.
QUALITY
PRIZES
Always reinvest in the same quality prize merchandise.
Don't be stingy and buy inferior prizes just because the price seems right.
Customers will realize this and take their business elsewhere.
Once you have your game selection, prize merchandise is your number one
priority. This is what drives game play. Customers want the "biggest bang for
their buck!" It will be a win-win situation for all.
PRIZE DISPLAY
You never have enough display area. This summer, several operators have noted a
dramatic increase in business since they enlarged their display area of prizes.
Operators must keep in mind that they are not giving up valuable game space in
doing this. Prize display is what drives customers to play the ticket
games in the first place.
LOCAL CABLE ADVERTISING
If you contact your local cable company, they will come in and shoot a video of
your location and put it to music for a very reasonable price. Depending on the
deal you make, these ads will appear during children's shows, sport shows, and
local programming.
I have had fantastic feedback from operators who have used this medium. Some
operators have stated that they are getting telephone calls to book birthday
parties immediately after the ads have run.
DISCOUNT GROUP RATES
Discounted group rates increase revenue during off-times (weekdays). You can
offer an incentive package, since this is new business that otherwise would not
be visiting your site at this time.
You have to be aggressive with your pricing in order to entice them. Discounted
pizza (for example, all-you-can-eat for one price), double ticket values, double
token days, one discounted price for the day, are all examples of promotions
that have worked and have been successful. Get creative. Customers are always
looking for a deal.
COUPONS
Mail-order coupon value packs and sales receipt coupons are relatively
inexpensive ways to target the public. You can go to your local supermarket and
advertise special bonus giveaways on the back of the store's register receipts.
GROUP FUND-RAISERS
Schools and other non-profit organizations are always looking for ways to raise
money. This can be done through your location by offering a percentage of
your proceeds on a particular day or night, which will support their group. Your
reputation will benefit greatly, and this is revenue you would not have received
otherwise.
BIRTHDAY PARTIES
Offer something unique, such as a group photo, birthday person photo with a
mascot, or discount passes for a return visit. Have a raffle with the birthday
group, and give away a T-shirt, stuffed animal, more tokens, etc.
By doing this, you get a mailing list of potential future customers and will be
able to send out reminders that they can have their birthday parties at your
establishment.
REINVEST
Put money back into your business. It can range from new games to a new rug or
new furniture, a change to freshen up your game room. Merely moving the same
equipment around in the room will give it a new look.
Don't be afraid to part with old equipment (They have done their Job!). There's
a place for "oldies but goodies;" however, our business thrives on the impact of
new equipment and new game challenges.
MAINTENANCE
Make sure you have quality maintenance personnel. Out-of-order signs are not
acceptable. There is a serious need in this industry for good technicians.
Having a qualified technician is not a luxury; it's a requirement.
Putting the financial package together to achieve the opening of your facility
is one thing, but ongoing service is a very important factor in the overall
success of your location. Part of that service involves a maintenance plan. I
can't stress this point enough.
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Recommended Hot Picks? |
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Your consideration to contact me will be sincerely appreciated. I will do my best to answer your questions, and assist you. |
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| Steve McCaul |
| Global Coin-Op Equipment |
| Amusement Arcade Redemption Game Specialists |
| Contact: [1] 617-688-6889 |
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